info@mammothhammer.com 919 327 7804

VIDEO PRODUCTION

LET US HIT RECORD ON YOUR BRAND

We work together with brands to share their

stories using video. Our services include creative writing,

video production and post-production.

Mammoth Hammer Media Presents

HOW WE MAKE VIDEOS

So now you’re ready to embark on your video making journey or possibly still looking for the right company, One question you may have is, “What does it take to make a successful video?


01 Concept

After educating ourselves on your companie’s or brand’s desires and goals, our team brainstorms and develops a creative solution for the video.


02 Script

The language of a video is crucial. We make sure the script delivers the message your company wants to send while staying true to your overall brand.


03 Storyboards

During the storyboard process, we meticulously break down each section of the video. This way we know exactly how to approach each scene and the client can get an overall view of what the finished product will look like.


04 Production

We want to make sure your voice and brand is present in the video. There are many different techniques that we are fluent in that can help deliver your message, whether it is live action videos, textual animations, case studies, video tutorial, company training videos, personal branding, testimonials, general brand promotion, and more.


05 Voiceover

The right voice is key to successfully delivering your message. We make sure that the voiceover professional we choose to work with for your video accurately reflects not only the current video we are working on but your company as a whole.


06 Sound Design

Much like a voiceover, music can dictate the entire flow and mood of a video. We thoroughly search for music and sound effects that will accent every aspect of the final video.

WHY SHOULD YOU CONSIDER VIDEO TO MARKET YOUR BRAND?

Digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.

As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.

Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Here’s everything you need to know about video marketing and why it’s being hailed as the future of content.

Video Marketing By The Numbers

Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

Five Smart Reasons To Start Using Video Marketing

As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:

  1. Video content promotes brand recall.

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.

  1. Video marketing can boost your site’s SEO.

Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.

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