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After educating ourselves on your companie’s or brand’s desires and goals, our team brainstorms and develops a creative solution for the video.
The language of a video is crucial. We make sure the script delivers the message your company wants to send while staying true to your overall brand.
During the storyboard process, we meticulously break down each section of the video. This way we know exactly how to approach each scene and the client can get an overall view of what the finished product will look like.
We want to make sure your voice and brand is present in the video. There are many different techniques that we are fluent in that can help deliver your message, whether it is live action videos, textual animations, case studies, video tutorial, company training videos, personal branding, testimonials, general brand promotion, and more.
The right voice is key to successfully delivering your message. We make sure that the voiceover professional we choose to work with for your video accurately reflects not only the current video we are working on but your company as a whole.
Much like a voiceover, music can dictate the entire flow and mood of a video. We thoroughly search for music and sound effects that will accent every aspect of the final video.
Digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Here’s everything you need to know about video marketing and why it’s being hailed as the future of content.
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.